The corporate name comes from bicycle racing [natch] wherein a peloton is the main body of riders in the race, but in living rooms all over the country, that body of riders is dwindling.
At its height, Pelotons were a hot commodity, selling from $1500 to $3000 per stationary bike, depending on how fancy you wanted to get. Now though, the fad is sliding, and company stock is sliding with it, down at last look 23% and still dropping. Rumor has it that some company execs made a killing, possibly seeing the writing on the wall, or the flicker on the screen, selling their stock off before the drop in price.
Peloton is not the only indoor activity taking a downward turn though. Netflix, for instance, was down 20% recently. Now execs at both corporations have their suspicions as to why this is the case, but to me the reason is more than obvious. It's year 3 of Covid, people are tired of watching movies from their couch, tired of seeing videos of trees and mountain landscapes wiz by on their stationary bike screens. They are, instead, going out.
What a shock, what a surprise. When enough is enough, it's enough, that's it. They want to see the 'real' trees, they want to breath the 'real' mountain air, go splash in the surf, kick sand in someone's face. Ok, maybe not that last part, but you know what I mean.
It's time folks, it's time...
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